Antifragile Ecommerce

I am reading a book called ‘Antifragile’, by Nassim Taleb. In it, he raises the interesting notion of ‘antifragility’. It goes something like this:

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Goodhart's Law In Facebook Marketing

This is probably my all-time favourite economic law. It pops up absolutely everywhere, but the man himself – Charles Goodhart – didn’t pen it until the 70′s. It goes something like this:

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School of Soft Nudges - Lessons in Online Persuasion from Booking.com

Booking.com has somewhat of a reputation for having excellent online persuasion. Here we’ll look at their checkout page – one of the most important pages for a site’s conversions. It’s the finishing line where mere prospects become (hopefully loyal) paying customers. Pictured is an above-the-fold screenshot and there is an obscene amount of persuasion. I’ve highlighted nine components here, but there are more which are repeats from previous pages in the user journey.

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Why Taking That £40K Grad Job May Not Be Worth It

A couple of weeks ago this news broke. If you didn’t catch it, an investment banking intern collaspsed and died following three back-to-back days of straight work.

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